Growing as a streamer is a diverse topic.
Because Twitch does not have a robust system for recommending channels, creators have to get…creative. Thankfully, the internet is filled with platforms that can help you showcase your channel. One of them is TikTok.
While you don’t necessarily need to become a full-blown TikTok creator yourself, you can still use the hugely popular video platform to grow your audience. Let’s start with the basics.
What is TikTok
TikTok is a Chinese-owned short video platform. Ever since its launch, it has exploded in popularity across the world. Younger internet-goers primarily use it, but the platform is gaining a lot of ground with older netizens.
TikTok influencers exist in many flavors. You can find creators who do comedy skits, dish out financial advice, provide quick guides to everyday problems, and a whole lot more. Some might say TikTok content is all about silly kids dancing on camera, but that’s far from the truth. Even gaming streamers are getting in on the TikTok bandwagon to grow their stream.
So, how does becoming a TikTok creator help your Twitch channel?
How Being a TikTok Creator Benefits Your Stream
The most important advantage is the TikTok algorithm. Platforms that have been around the block for several years, like YouTube and Twitter, have been forced to make their recommendation systems stricter due to their saturated content. Being a younger site, TikTok doesn’t have that problem. Its algorithm is far more generous with new accounts, which makes sense because they want more diverse content that attracts more users.
TikTok is also a scrollable platform, meaning the content begins playing the moment a viewer scrolls to it. This gives you an opening to grab their attention. Because the videos are generally short, you have more chances to have new viewers watch them in their entirety.
The mobile video platform also has its own creators program called the TikTok Creator Fund. Similar to YouTube’s Partner Program, the TikTok creators program enables you to monetize your content. Applying takes some effort, but once you’re in, you can reap the benefits. For one, you’re likely to get recommended to users more regularly. Also, even if it’s just a bit, you’ll make some extra money from the content you’re already making on Twitch.
Finally, by reaching 1000 followers on your TikTok account, you can start using its livestreaming features. Because TikTok works primarily on your phone, you can go live anytime and anywhere. What’s more, your TikTok livestreams don’t need to be as long as your Twitch, making them an effortless way to showcase your streaming personality. Thanks to a recent partnership with Streamlabs, you can also give your TikTok followers your complete stream treatment with your typical setup.
Eye tracking software is the kind of content that can be easily seen as unique on any platform. And on this note, we have created a demo video for using Beam’s gaze bubble with Streamlabs OBS streaming/recording software.
Now that we know how beneficial the platform can be for Twitch streamers let’s look at some content ideas for TikTok.
TikTok Content Ideas for Streamers
TikTok content is slightly different from other platforms. It mainly serves short-form videos to its users. Therefore, you’ll have to make clips that are straight to the point.
Repurpose Your Content
The most effortless way to make content on TikTok is by repurposing your Twitch past broadcasts. Because of this, you’ll want to start marking your stream when something engaging happens. After that, you can choose which ones to turn into TikTok videos. There are a couple of ways you can edit your videos to fit the size and resolution of the platform. One way is by using DaVinci Resolve and other video editing software to turn your videos into portrait mode ones. We particularly love how Virtute does his edits. By far, the easiest way, though, is by using StreamLabs’ new CrossClip platform.
Vlog Your Life
Your TikTok followers will eventually become your Twitch audience, so it’s essential to diversify your content. Since your fans will likely be interested in your life, making short clips about your day and thoughts is a great way to keep them engaged. Even prominent creators like TikTok’s Bella Poarch do more than just their regular thing. It’s what separates a content creator from a Hollywood celebrity – and even they’re getting in on the social media bandwagon!
Do Some TikTok Challenges
Challenges are all the rage these days, and TikTok is no different. In fact, videos of creators doing popular challenges are some of the most-watched content on the platform. While there are a few slightly dangerous challenges out there, you’re bound to find something that’s both fun and engaging for your viewers to enjoy and a new audience to discover you.
You can also start your own challenge, like the Eyeware Beam eye tracking challenge. Beam is the easiest and most affordable eye tracking software that enables your gaze bubble to be visible on a screen. You can download the beta app from the AppStore here. This is a release that is temporarily free, so hurry if you wanna test it.
React to Other TikTok Creator Content
One of TikTok’s defining features is Duets which allows you to make videos next to other people’s videos. The most common way it’s used is for reactions. Gordon Ramsay has some hilarious Duets where he reacts to people’s terrible cooking. Duets are also great for maximizing your TikTok hashtags as it allows you to capitalize on popular content.
Go Beyond TikTok
As a bonus, your TikTok videos can also be used on other platforms. YouTube Shorts, Instagram Reels, and Facebook all make use of the same portrait mode resolution. Since you’re already taking the time to make the videos for TikTok, tossing them onto these other platforms is a no-brainer, even if your reach isn’t that far.
TikTok is the latest weapon in your arsenal as a Twitch streamer. Even if your goal is not to become TikTok famous, you can still use it to further your reach as a creator. It can also become an essential component of your streamer brand as you’ll be showcasing more diverse content. More importantly, it’s where innovative content can be showcased more effectively. Eye tracking is the kind of content that can be easily seen as unique on the platform. And to get started couldn’t be easier. Simply download Eyeware Beam onto your FaceID enabled iPhone or iPad (see list of supported iOS devices), and you’ll instantly have a state-of-the-art eye tracker to make some great content.